Referrals are the lifeblood of real estate, and satisfied clients are your best source of new business. And because 90% of leads are closed between the 2nd and 12th contact, staying in touch is critical to your success - and that's what Top Producer does better than anyone else. Top Producer keeps your sales pipeline running smoothly with automated, PERSONALIZED follow-up on a regular schedule, and you don't need a PhD to use it.
Manage Your Business in Minutes
You're a busy agent with a busy schedule, and sometimes, finding time to live your life in-between appointments can be difficult. Now, it doesn't have to. Because Top Producer is a cloud-based contact management solution, you'll be able to manage your business in minutes from any touch screen mobile device or desktop with our new HTML5 interface. And rest easy, because you'll never have to worry about missing out on new business again with SMS lead alerts delivered right to your mobile device. Top Producer is real estate software for agents and brokers that's built to work for you, not the other way around - and it'll help you put the "LIFE" back into your work/life balance.
It's fast. It's in the cloud. It's
easy, and it makes follow-up a breeze.
Stay One-Step-Ahead with Contextual Coaching
People buy people long before they buy a product, and Top Producer helps you connect in a personal, meaningful way. Top Producer's Contextual Coaching asks you if you want to follow up with a client, how you'd like to do it, and when to schedule the activity - all in plain English that's easy to understand. Manage a customer, schedule the next step, and send a personalized piece of follow-up in less than a minute - no cumbersome menus and screens to navigate, and no clunky canned messages. You'll engage your customers with real-time decisions, lively conversation, and genuine communication from one human being to another.
Integrate Seamlessly with Outlook and GoogleTM
Top Producer's real estate database eliminates the hassles of duplicate data entry and lets you synchronize your contacts and calendar through seamless integration with Outlook and Google
TM. Synchronization's fast, and when you're done, you'll be able to view and manage all your contacts right from your smartphone or tablet, easily and painlessly. Whew. Real Estate contact management just got a lot easier with Top Producer.
Join the Social Conversation
Your friends. Your family. Your sphere. They're on Facebook®, they're on Twitter®, and they're talking. And now, you can join the conversation when appropriate with Top Producer's Social Media toolset. Stay engaged through one-click access to notes, follow-up AND posts from Facebook® and Twitter® for every contact in your database. You'll never forget a birthday or important milestone again, and in the process, you'll make sure that your clients will never forget you.
Manage Leads from National Sites including REALTOR.com®
You get leads from a lot of places, and Top Producer gives you one place to manage them all. Plus, Top Producer integrates seamlessly with real estate's most viewed site, and the site that consumers come back to most, REALTOR.com®1. Make the consumer connection online, and use Top Producer to help turn that initial internet real estate lead into another satisfied customer.
Keep Your Clients Safe and Your Business Secure
We'll give you the peace of mind you need by protecting your data with multiple layers of data encryption, and safeguard against single-device failure with multiple storage units. And to provide additional levels of security for you and your clients, we secure your information with multi-level intrusion detection systems and up-to-the-minute virus scans. Plus we back up all your data hourly, daily and weekly to ensure you'll have access to it when you need it.
Powerful Marketing, Online and Offline
Top Producer CRM isn't just a best-in-class client follow-up solution; it's also a powerful real estate marketing machine. The system is designed to help you generate business, online and offline, with automated real estate drip marketing systems that include postcard campaigns, flyers and hundreds of letters that you can customize to your clients. Creating campaigns is easy, and once you're done, you can print, save and email right from the application. It's an all-inclusive solution that helps you be a more efficient real estate agent.
Manage All Your Listings and All Your Closings, Easily
Multiple listings mean multiple closings, and Top Producer CRM has you covered. You'll make sure every client you have is your most important one, because Top Producer CRM comes fully equipped with Listing and Closing action plans and real estate CMA's. Built with your busy schedule in mind, these plans automatically remind you about critical tasks you need to complete so you stay on track. Plus, the system gives your clients online access to their transaction; your clients can log-in and see all that you do to ensure that they get to closing smoothly and efficiently. Top Producer CRM lets you put the "customer" back in "customer service," and it'll help you turn your listings and closings into more referrals.
Plug into Your MLS and Supercharge Your Productivity
Top Producer CRM even has a plugin that links you directly into your MLS. The Top Connector plugin automatically imports MLS comparable data and photos for you, so you'll be able to create stunning buyer and seller presentations with a few simple clicks. Top Connector puts the power of your MLS to work for you, so you'll spend less time creating documents, and more time getting clients.
Top Producer® CRM's time and task management features help schedule the agent's time, plan their activities, and track their client interactions. These features fully integrate with the Dashboard, contact records, and listing and closing records to provide a complete view of tasks performed by the agent in the perspective of their contacts, marketing plans or listings and closing.
All of Top Producer® CRM features, including follow up activities, marketing tools, and transaction records, integrate with the contact record to provide a complete view of the contact. Top Producer ® CRM also helps agents harness the power of social media through integration with common tools like Facebook® and Twitter®.
Action plans are one of Top Producer® CRM's key features and are designed to assist with follow up. Each action plan contains a predefined series of tasks. When a plan is applied to a contact, these activities are automatically inserted into the calendar and displayed as they come due in the
"Activities for Last 7 Days" port let on the Dashboard.
There are four categories of action plans available in Top Producer® CRM:
Action Plans: Applies to contacts, leads, and referrals and are designed to keep in touch with past clients and to keep prospective clients aware of the services the agent offers.
Listing Plans: Applies to listing records and are designed to prompt the agent through the process of selling a property.
Closing Plans: Applies to closing records and are designed to prompt the agent through the process of closing a sale.
Service Report Plans: Automates the process of creating reports of listing and closing services.
The principle of one-to-one marketing states that the more personalized the messages for the contacts by including specific information that's directly relevant and of interest to them, the better the response. Using Top Producer ® CRM, this strategy can be applied in three ways:
- Save detailed information about contacts to enable targeted and personalized communications.
- Use the "Search for Contacts" feature to identify specific contact groups to target messages directly at their particular buying or selling situation.
- Use templates to draw specific personal and property data from the contact records, so the letters and emails are uniquely personalized for each contact.
Top Producer ® CRM's extensive Flyer Library includes a variety of templates which cover the standard marketing themes. Additional unique designs can also be created.
Flyer templates are held in the Flyer Library. Each template contains prewritten body text and merge codes. Like with all templates, each merge code relates to a different field in the contact, listing, closing, or agent information fields. When combined the flyer templates with record data, these merge codes pull in the information to generate a unique flyer completely personalized for the property or recipient. Flyers are also automatically branded with the agent's information.
Top Producer ® CRM's presentation feature enables creation of a variety of presentations for buyers and sellers including Home Market Reports, standard CMAs, full listing presentations, buyer tours, and Community and School Reports.
Presentation templates are held in the Presentation Library. Each template contains prewritten body text and merge codes. Each merge code relates to a different field in the contact, listing, closing or agent information fields to generate the unique and personalized presentation. Presentations are also automatically branded with the agent's information.
An extensive library of presentation templates come with Top Producer® CRM or an agent can personalize them to suit their business.
In Top Producer® 8i®, each listing record is linked to a property record, which is in turn linked to a contact record providing a complete view of the listing from the contact and property perspectives.
Listing Services provide capability to:
- Create a Customer Web Page for the involved parties so they can see the actions taken on their behalf, as well as feedback from any showings.
- Create a Service Report to keep the contact informed of the progress over a specific period of time.
- Upload the listing to their Top Producer ® Web Site, in addition to any other web sites configured for listing uploads.
- Apply a listing plan to automatically schedule important tasks and milestone reminders.
- When the listing sells, automatically create a closing record to transfer the property to the new owner.
Closing Services provide the capability to:
- Create a Customer Web Page and a Service Report to keep buyers and sellers informed of the actions taken on their behalf over a specific period of time.
- Apply a Closing Plan to automatically schedule important tasks and milestone reminders.
- Transfer a Property (along with all of its property details) to its new owner.
Closing Records are managed from the Listings Landing Page. Closing commands can also be accessed from the Listing Menu icon.
Top Producer® CRM's income and expense tracker enables management of different income and expense categories for analysis of the agent's business. Buyer and Seller Net Sheets can be created to help clients understand the cost of purchasing or selling a home.
Referrals are an essential part of an agent's business. The Referral feature of Top Producer® CRM tracks referrals received or distributed including referral sources, referred contact details and the details of each referral agreement. Detailed referral statistics indicating which referral sources provided the most referral business are easily accessible to help reinforce those connections.
Top Producer suites of products are online software applications and users only need to get internet access.
Customer will have access to the product online after they complete the sign up process and passwords are delivered to the subscriber via email.
Top Producer: All product subscriptions are based on a 1-year term. Taxes and shipping charges where applicable.
